Google Launches Smart Goals For Advertisers!

[Adharsh]

Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking

Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands of advertisers in this position.

The key distinction is that Smart Goals don’t measure actions taken on an advertiser’s website, like conversion tracking and Analytics goals do. Instead, Smart Goals use the anonymized conversion data of other websites using Google Analytics to identify visits that are “most likely” to convert based on Google’s model.


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