Where Will SEO Go This Year?

[Nisha A]

What changes are ahead for SEO in 2016? The author l says that 2016 will be a very exciting year for the SEOs and he lists some major shifts occurring.

1. Diversification Of Search Boxes
The search will go far beyond Google as brands start to focus on their visibility (rankings) inside other search boxes.

2. The Rise Of Social Search
This will become a crucial part of most SEO engagements, as brands use search to regain the organic reach they lost due to Facebook (and other social network) algorithm updates.

3. Reduction Of Technical SEO Engagements
Will continue to see a dramatic reduction of technical SEO engagements, for two reasons.
1. Creative and development shops have started to hire SEO experts and are making it part of their offering now
2. Technology has evolved, and many CMS companies have dedicated SEO teams that ensure their templates and frameworks are search-friendly.

4. Talent Shift
As technical SEO takes a back seat to content-driven SEO, we will see fewer pure SEO practitioners enter the field.

5. The Divide: Insights Or Content?
As we look a little farther ahead, there are two potential paths for most SEO practitioners
1. Some will focus on the enormous amount of granular one-to-one insights you can gather from search data.
2. On the other aside of the spectrum, you will have the content-centric SEO agencies.