Keyword research: a key element of SEO & content marketing

[Nisha A]

In this blog the author argues that solid keyword research can and should be used to inform content marketing strategy. He says that Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. The main factors to consider are;
1. Better understand your customers
2. Communicate more effectively
3. Plan content more easily
4. Go beyond relevant — be memorable
5. Combine creativity with data
He also said that a visitor to your website decides within a few seconds if she is going to stick around and explore it or leave for another destination.
Read more at - http://searchengineland.com/keyword-res ... ing-246418