10 ways link building has changed over the last 10 years

[Cinda Jason]

Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO.
10 major ways link building has changed in just 10 years:
1. Penalties are harsher
2. Crappy links don’t work anymore
3. Same-source links have greater diminishing returns
4. Guest posts have become the gold standard of off-site link-building tactics
5. Content standards have risen
6. Press release links are pretty much worthless
7. Keyword-rich anchor text can get you in big trouble
8. Link earning is a viable tactic
9. It’s harder than ever to break in
10. It isn’t all about rankings
Read more at : http://searchengineland.com/10-ways-lin ... ars-246488