How Google Indexes Your Site

[Sathish]

First off, let's describe what we are talking about. A "bot" is a piece of software from a search engine that is built to go through every page of your site, categorize it, and place it into a database.

Google has three well known bots: The Adsense bot, the Freshbot and the DeepCrawl.

The Adsense bot, as you could probably guess, is used for publishers who have Adsense on their sites. As soon as a new page is created, the JavaScript within the Adsense code sends a message to the Adsense bot, and it will come within 15 minutes to index the page so that it can serve up the most relevant ads.

But, for this conversation we are only concerned about the DeepCrawl and the Freshbot.

The Freshbot crawls the most popular pages on your website. It doesn't matter if that is one page or thousands. Sites like Amazon.com and CNN.com have pages that are crawled every ten minutes, since Google has learned that those pages have that amount of frequent changes. A typical site should expect to have a freshbot visit every 1 to 14 days, depending on how popular those pages are.

What happens to your site on a Freshbot visit is that it finds all of the deeper links in your site. It places those links into a database so that when the DeepCrawl occurs, it has a reference.

Once a month, the DeepCrawl bot visits your site and goes over all the links found by the Freshbot. This is the reason why it can take up to a month for your entire site to be indexed in Google - even with the addition of a Google Sitemap.

So, be patient and keep on adding content to your site, and work on getting valuable in-bound links to your site - Google will reward you for it.

-- Sathishkumar.G

[Robert]

A nice post with good info. If I may add an important element to this, all this data, once collected, is loaded into a scoring system (1-10) which is combined with a human reviewers scorecard. This Db is where serps come from. It is how Google is able to serve up sooooo much relevant info at lighten quick speeds.

Some folks think that serps are crawled when you query but that is not the case. Serp results are always extracted from a pre-scored DB.


Cheers,


J

[DJ]

Very good piece Sathish. I learned a bit from that one. I knew the basics already but the description was very clear.

I think the basics to this are that the more often you update your content the more G will come for a visit to your site.