Publishing too much contents on website

[jay]

Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization’s objectives. Any other content confuses. It wastes time and money.

Most organizations do a relatively poor job of managing their core content. Adding non-core content eats up precious time and money that could be better spent.

The cost to readers is that such content distracts them. Generally, when people come to your website they are on a mission. If the mission is to buy your product, you don’t want to distract them in any way.

In fact, Google has an ever-increasing range of product offerings. However, it has worked very hard to keep its homepage incredibly simple. It has built a huge business by having an absolute clarity of purpose. Many other organizations' homepages are a mess of political compromises.

Remember, the real art of publishing is deciding what not to publish.