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See this to know how Google's algorithmic approach changed over time to make SEO harder.

Hi Neena, Thank you for sharing the infographics Which clearly describes How the Google updates making SEO harder.Google is creating a situation where contents have importance.In the current scenario content marketing getting importance.Here is our blog post which helps to understand about the content marketing http://techwy.se/LrXKa
In another aspect we can think like this GOOGLE IS MAKING SEO HARDER TO .