Link Building & Content Marketing

[DJ]

This is a great article not only clarifying the role of Guest Posting but also what a Link Builder looks like in 2013. Primarily a 'content marketer'.

http://searchenginewatch.com/article/22 ... st-Posting

I particularly like this part:
Let's look at Eric Enge's recent interview with Matt Cutts, where Cutts said:

"No, not all link building is bad. The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that's backwards. They try to get the links first and then they want to be grandfathered in or think they will be a successful website as a result.
Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings...

There are lots of ways to do marketing and do it well; there are lots of different ways to get peoples' attention and to get traction. And the more creative you are or the better the experience is with your website, the more likely you are to be successful. But in a lot of ways, if you think like a good marketer and think about what will appeal to people, you will find your job as an SEO and getting links or trying to build your links will be easier as well."

Cutts hits on some excellent points here that I think every search marketer, no matter their discipline, will agree with: you need a good site before you go after links. You can't do it in reverse. You can't build or earn links to a garbage site in any meaningful or valuable way.

Also, Cutts talks about marketers. We are marketers, it's just that we're specialized.

Link building isn't the only marketing strategy in the world, and if it's all you're doing then you're going to fall flat. The same thing goes for content marketing, relationship building and any other term under the sun. They're all part of an integrated marketing strategy, and we need to think like marketers – which means thinking strategically.

[hasseyolive]

Yes, the link building using content (content marketing) is always a key to success of online presence of businesses. But the pool of online marketers made the entire content marketing to up and down and used spun, spammy content to get links for their site. That starts to put pressure on the content marketer who are doing it as it should be.