Updates To Old Link Building Practices That Score Wins Today
Posted: Wed Sep 25, 2013 7:13 amEveryone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today.
link-building-student-chalkboard-featuredExcept, that’s not necessarily true.
Sometimes, it’s not the tactic that stops working — it’s the way people approach it. SEO got the reputation it has because people started gaming the system. They started taking the easy way out.
Below are 4 outdated link building practices and how to update them for sustainable SEO.
Resource Listings
The Old Way
Scrubbing every page from an [intitle:resources + keyword] search, sending blanket emails to info@domain.com asking to be included, and maybe — just maybe — getting a response 1 in 100 times.
The New Way
There are billions of pages on the Internet. I’d guess less than 20% of them are actively updated. Most of those probably still have people linking to them — .gov sites are notorious for this.
Instead of just asking to be included as a resource, find a page that’s linking to outdated content, and update that content on your blog. Greenland SEO has an Outdated Content Finder that will find pages related to a search term between certain dates. Update the content on your blog, find who links to this page, and then contact those sources. (Note: The tool’s still in beta, and for a couple of queries I put in, nothing came up.)
Furthermore, broken link building is still a great way to get your listing up because we are trying to make the web a better place. Make your outreach personalized and stay targeted to your specific industry.
What You Need
Google advanced search queries
Outdated Content Finder
Good copywriter
Check My Links
Continue here @ http://techwy.se/aNjFH
link-building-student-chalkboard-featuredExcept, that’s not necessarily true.
Sometimes, it’s not the tactic that stops working — it’s the way people approach it. SEO got the reputation it has because people started gaming the system. They started taking the easy way out.
Below are 4 outdated link building practices and how to update them for sustainable SEO.
Resource Listings
The Old Way
Scrubbing every page from an [intitle:resources + keyword] search, sending blanket emails to info@domain.com asking to be included, and maybe — just maybe — getting a response 1 in 100 times.
The New Way
There are billions of pages on the Internet. I’d guess less than 20% of them are actively updated. Most of those probably still have people linking to them — .gov sites are notorious for this.
Instead of just asking to be included as a resource, find a page that’s linking to outdated content, and update that content on your blog. Greenland SEO has an Outdated Content Finder that will find pages related to a search term between certain dates. Update the content on your blog, find who links to this page, and then contact those sources. (Note: The tool’s still in beta, and for a couple of queries I put in, nothing came up.)
Furthermore, broken link building is still a great way to get your listing up because we are trying to make the web a better place. Make your outreach personalized and stay targeted to your specific industry.
What You Need
Google advanced search queries
Outdated Content Finder
Good copywriter
Check My Links
Continue here @ http://techwy.se/aNjFH