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Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings.
There are a few key questions you should ask yourself when examining your content strategy or when determining that you need to get started with one altogether.

Check here- http://searchenginewatch.com/article/22 ... g-Strategy

That is good share, Yes, content marketing is always important but it should be practiced as it is. There are some guys use that content marketing method in spammy ways and spam the websites. It is not recommended, but if it has been used on proper way, Google would have loved the website to which the links are pointing from the content.