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I think the title of the post says it all. "".

Check out the various search results for major brands and web sites. Not too promising. How will affect PPC? It could turn people off MSN if they don't see the site they want in the main results, but it could also benefit PPC in that our ads may be the only proper result being served up.

Thoughts, opinions, rants?

By the way just another after thought Matt...the sucess of you hypothesis hinges on very important factor-Brand Recognition. if a vistor is already familiar with the brand..

But the truth is from the research I see that MSN has the best cost per conversion in general out of the 3 big search engines. Why I would love to know!

Further evidence to support the fact that the CPA is best in MSN. Only issue still is the lack of traffic!

http://risetothetop.techwyse.com/pay-pe ... n-a-study/