Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate.
Here is an article that helps you for Multi-location brand success through Local SEO & Listing Management
http://techwy.se/FsJPo
~sree