3 Pitfalls of Using Social as a Ranking Signal

Right now there is a lot of talk about Google using social signals as a ranking factor. However, the truth is social signals are easier to manipulate than links. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search.
Read more: http://techwy.se/UNlMu
Read more: http://techwy.se/UNlMu