The Why, What, and How of Blogger Outreach for Your Clients

[Lekha T]

Blogger outreach is a great way to get the right demographic talking about your client's product/services. Bloggers will not only expand your client's brand exposure to their community, but they'll also affect consumer purchasing decisions.

In order to work successfully with bloggers, though, consider offering them campaigns that give a first look or review opportunity for your client's product/services. And when pitching them, make sure what you're offering is genuinely mutually beneficial as well as relevant to their blog and audience.

Read more @http://moz.com/blog/blogger-outreach-for-your-clients