An effective content marketing campaign will increase your organic search traffic. Content marketing is the practice of creating, publishing, and sharing content with the goal of building the reputation and visibility of your brand.
Any good content marketing campaign will net you lots of good links. However, when you make links the primary focus of your efforts, it can lead you astray. By focusing on reputation and visibility first, you will actually net the best links as a byproduct. Read more at http://searchengineland.com/content-mar ... rks-230337