3 Google Patents You Need To Know About In 2016

[Adharsh]

Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.

It's may not be possible to get prepared against google changes as they are performing a large number of changes each year, but it's possible to get an idea about the patents that Google is applying for and how they might impact search in the future.

let’s look at the three most important patents you need to know about for 2016…

Patent 1: Onsite And Offsite Search Ranking Results

This patent proposes to not only change what they built with PageRank as a factor, but to grow and expand on it — for example, looking at onsite pages as more than that page versus the pages on the other sites, and using a Global Ranking to compare a representative page on a site

Patent 2: Using Structured Data For Search Result Deduplication

Google may have found a way to reduce duplicate content — using Schema markup — leading to fewer pages with duplicate content ranking for the same, or similar, search terms and promoting authority content.

Patent 3: Rich Content For Query Answers

This patent in particular, though, is about question queries. That is, if you were to search “How to fry bread?” the results would have to be relevant to answering that question for the user


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