Here the author lists what she considers to be the 7 worst outreach violations. They are;
1. Reaching out to people who do what you do
2. Reaching out to people who have the content you’re peddling
3. Using the wrong name
4. Assuming the person getting your email has no power
5. Email is too long or too short, with no clear expectations
6. Trying to get a link on a dead site
7. Hammering the same person with outreach, over and over
Read more at - http://searchengineland.com/manual-link ... ses-245688