You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
https://moz.com/blog/recovering-your-or ... gone-wrong
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Recovering Organic Traffic from a Web Migration Gone Wrong
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Recovering Organic Traffic from a Web Migration Gone Wrong
by sreelal » Tue May 17, 2016 7:13 am
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