Keywords in the TLD part of your URL are ignored for ranking

Google says that keyword-rich TLDs, such as the new top-level domains that have keywords in them — like .LIVE, .NEWS, .ATTORNEY and so on — do not count for ranking purposes and google completely ignores that for ranking purposes.
Read more at - http://searchengineland.com/google-says ... ses-251971
Read more at - http://searchengineland.com/google-says ... ses-251971