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Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO.

For more read : http://www.echovme.in/blog/off-page-seo-strategies/