This 19 Step Keyword Research Process will SKYROCKET your Organic Search Traffic
Every keyword is its own ‘game’. The front page of Google is the leaderboard, with each ranked page being one of the top 10 scores.
A solid keyword research process helps you skew the odds in your favor. It makes sure that you aren’t trying to take on the major leagues with a team full of rookies.
It also makes sure you aren’t pouring all your energy into something that is so easy to beat that it doesn’t give you any reward.
Bad keyword research will have you typing 2,000 words of gold and relying on social distribution to run its two-day cycle before your page falls off the face of the internet. Failing to target the right keyword means that you might be getting irrelevant traffic or hardly any traffic at all.
Read more at : https://ahrefs.com/blog/keyword-research/