Creating content for your specific target audience

[Cinda Jason]

Knowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. Rand discusses why that's a bit short-sighted, and we should have a broader vision.
A few of his recommendations are:
-Nail down the actual content goals with your team, your manager, or your client
-Try and distribute those broad versus narrow versus hyper-specific content efforts
-Establish some cadence, some channels, some of the promotion efforts that are actually going to fit the goal and the target audience
-Use the right metrics to measure your progress against these goals
Read more at: https://moz.com/blog/bad-idea-only-crea ... ard-friday