The myth of the duplicate content penalty

[soorya]

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. He explains about the causes and solutions of duplicate content.
Myths about duplicate content penalties need to die. Audits, tools and misunderstandings need correct information, or this myth might be around for another 10 years. There are plenty of ways to consolidate signals across multiple pages, and even if you don’t use them, Google will try to consolidate the signals for you.
Read more at http://searchengineland.com/myth-duplic ... lty-259657 .