PPC + SEO = match made in marketing heaven

[anju]

SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines.
Read more at : http://searchengineland.com/ppc-seo-mat ... ven-259693