5 Lead Generation Ideas to Help You Increase Your Website’s

[anju]

If you want to increase the conversion rate on your website, you need to get smart and creative with your lead generation tactics. There are many ways to get creative with lead generation to make sure you’re reaping the benefits of the traffic you’re working so hard to get. Here are some lead generation ideas for B2B and B2C marketers to try.
- Put your calls-to-action in people’s natural eye path
- Use pop-up and slide-in forms the right way
- Add anchor texts to old blog posts that align closely with your gated offers
- Support the launch of a new campaign with a launch post and other blog posts on related topics
- Use social media strategically for lead generation

Read more at : https://moz.com/blog/5-lead-generation- ... sion-rates