Performing a manual backlink audit, step by step

[Vivekm]

It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble.

Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner that has received a link-based penalty, I hope you find the methodology below helpful.

I should note before proceeding that I prefer robust datasets, and so I’ll be using four link datasets in the example. They are:

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