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There are many ways to build links, and using broken links is just one among them. Broken link building is a tactic that involves finding resources in your niche that are no longer live, and recreating a version of that content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. This isn’t a new tactic, but a lot of time has to be invested and the response rate is also too low. There are some ways to make broken link building easier, like using link reclamation on competitors to perform broken link building.
More information here, http://searchengineland.com/broken-link ... asy-269137.