12 Common Mistakes When Performing Content Audits

[anju]

Content marketing is one of the most effective methods for improving authority within your niche, establishing a loyal following, boosting website traffic, and acquiring new customers.
If you aren’t auditing your content marketing efforts, then you will never fully understand what is working and what isn’t.
Many companies make vital mistakes during their auditing process which ultimately results in lessons not being learned and ineffective practices being carried on in the future. Here are some of the most common mistakes to avoid when performing a content audit.
- Poorly Defined Content Strategy
- Consumer Profile Creation
- Choosing the Wrong Metrics
- Ineffective Trend Analysis
- Not Soliciting Customer Feedback
- Neglecting Online Tools and Resources
- Neglecting the Impact of Post Length
- Not Optimizing Highly Performing Articles
- Not Repurposing Old Content
- Ignoring Post Publication Times
- Disregarding Bad Inbound Links
- Deleting Old Content That Shows Low Engagement

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