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Incoming backlinks stand out as one of the most important factors that enable a favorable rank in Google SERPs (search engine results pages). One of the three core areas of SEO (the other two being keyword management and on-page optimization), backlink analysis is fundamental to achieving maximized organic search performance. A look at your website’s backlinks reveals vital information, from inbound links that may be detrimental to your website’s performance, to content gems that provide clear direction for future content creation. Equally if not more valuable is a side-by-side analysis of your website’s backlink profile with those of your competitors’, which yields an understanding of your website’s comparative rank in the SERPs, and of what needs to be done in order to improve it. You discover new keywords, link prospects, and learn which keywords and which pages on their websites are most important to your competitors. A competitive advantage is also to be gained as you learn from their successes and avoid their pitfalls.
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