The problem with obsessive rank tracking

Keyword ranking is one of the most overrated and misused metrics in SEO. Focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.
The problem with rank tracking is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. Here are the two most common variables which can drastically impact ranking:
1. Location
2. Personalization
Read more at: http://searchengineland.com/problem-obs ... ing-272085
The problem with rank tracking is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. Here are the two most common variables which can drastically impact ranking:
1. Location
2. Personalization
Read more at: http://searchengineland.com/problem-obs ... ing-272085