5 reasons why websites still matter to local search in 2017

[Joolie]

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. Below are five reasons why every business needs a company website for local search marketing:
1. 63% of consumers use websites to find or engage with businesses
2. The top 10 local organic factors for SEO are related to websites
3. Local snack-pack and Google map results are influenced by websites, too
4. 30% of consumers won’t consider a business without a website
5. 46% say a website is the biggest determinant of whether they trust a company

Read more: http://searchengineland.com/5-reasons-w ... 017-275080