4 Tips That Will Prepare You for the Future of Search & SEO

[Lisa George]

The act of searching has not changed; it depends on an accurate answer to fulfill its function. Search engines are getting better at judging which answer is the most relevant. The industry has a long way to go, but the path we are on is a constructive one. With one eye on the present and the other on upcoming trends, we can set ourselves up for short- and long-term search success.

Below are four tips we should all bear in mind as we prepare for the future of search:
1. Use Psychology & Technology to Shape Strategy
2. Structure Your Site Around Topics
3. Think Beyond Google
4. Devise a Flexible Measurement Strategy

Read more at: https://www.searchenginejournal.com/fut ... ps/198579/