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That’s the effect of an algorithm focusing on better understanding content, but not an algorithm that focuses on demoting poor quality sites or sites with excessive anchor text.That kind of core update would not be targeting low-quality sites but the SEO industry would perceive it as doing that, and the SEO industry would have been wrong. I believe the SEO industry has been wrong about Phantom and this explanation is why: Not all algorithm changes target spam.
Read more at: https://www.searchenginejournal.com/better-seo/196817/