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Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. These are the tips:
1. Funnel stage
2. PPC performance
3. Existing page topics
4. Seasonability
5. Trending topics
6. On-site search
7. Branded keyphrases
8. Location + widget
9. Keyword difficulty
10. Competitive analysis.

Read more at: https://www.searchenginejournal.com/key ... ps/195591/