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Psychology isn’t mind control, but understanding how people work is crucial if you want people to take your outreach seriously. Outreach can be grueling work, and it takes an understanding of how people work in order to find any kind of long-term success by putting it to use. Let’s look at four insights from psychology that will help you build relationships and increase open rates.
1. Loss Aversion
2. Belief Bias
3. The Word “Because”
4. ‘You Are Free…’

Read more at: https://www.searchenginejournal.com/lin ... ts/206890/