How to Audit & Gain Insights from Your Keyword Lists

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How to Audit & Gain Insights from Your Keyword Lists

Postby Lisa George » Wed Nov 29, 2017 2:28 am

Keywords are the backbone of any SEO Campaign. We create our keyword lists initially through a series of known understandings about our business, our industry, and using a set of tools to help us determine which terms to optimize for. Keyword auditing should be done periodically to really assess whether your existing campaigns are doing well for the original set of terms you optimized for. While performing the keyword audit these are the few factors that you should look for:

1. Page 1 rankings – are there any patterns with the terms ranking on page 1?
2. Page 1 rankings split between positions 1-3 and buckets between 4-10
3. Page 2 and 3 rankings for terms you are tracking – are there patterns here?
4. Keywords that are not ranking at all – are there patterns here?
5. Discovery of new keywords that you were not optimized for, but are somehow ranking for.

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Lisa George
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