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Content optimization is never an easy job or a stand-alone process. There are more options to optimize your content for multiple keywords. In case you want to apply this strategy for the whole website, then you need to follow the whole steps. But if you decide that this is the strategy you want to follow for the articles you’ll publish starting from now, then you need to follow only the last four steps.
1. Perform a Content Audit to Achieve Higher Conversion Goals
2. Create a Content Strategy Regarding Your Current Content
3. Seek for Keywords Recommendations Through a Keyword Research
4. Start the On-Page Optimization Process
Read more: https://cognitiveseo.com/blog/15471/mul ... imization/