How to analyze a sudden drop in traffic?

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How to analyze a sudden drop in traffic?

Postby Joolie » Mon Jan 29, 2018 2:00 am

When you identified there’s a significant drop in traffic in your Google Analytics, follow these steps to identify what might’ve caused it. If it’s not a technical issue, you can’t see a drop from one of your traffic sources and your audience stayed pretty much the same; then it’s time to ask around. This post will help you with trying to find what caused that drop.
1. Look at ‘the drop’ in Google Analytics
2. Check with IT
3. Zoom in on your traffic sources
4. Analyze the audience tab
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