It’s easy for pages to get lost and go unnoticed without continual maintenance. Sometimes in the grand scheme of things, broken links get lost in the cracks. How? Here are some of the most common ways those pages disappear–and your much-valued links with them:
The site changed its domain
The post or page was deleted
The post or page was moved
Those 404 pages aren’t pretty to users, and they’re definitely not pretty to Google.
Read more: https://www.digitalreachagency.com/blog ... nk-equity/