How Keyword Cannibalization can impact rankings?

[Parvathy_Prakash]

Keyword cannibalization is something which is to be taken seriously as it has the capability of potentially damaging the rankings for multiple reasons. Keyword cannibalization happens when a website's information architecture relies on a single keyword or phrase in multiple places of the website. More clearly, keyword cannibalization happens when multiple pages target the same keyword, compete against and affect each other negatively.
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