Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write.
So we must understand how search engines work to fully understand how to optimize for them.
While we will be focusing on organic search, we must first briefly talk about one critical truth about search engines.
1. Paid Search Results
2. How Search Engines Work Today: The Series
3. Indexing
4. Crawl Budget
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