Online identity Management

[asha]

Online identity Management – the very simple step to build your online presence

Is SEO is all about making your company and products getting high rankings in search engines? Or are you limiting your SEO efforts to your company and products only? Then it is time to hype-up yourself for the sake of a better online performance of your company. Remember SEO is not a website-only affair. New internet marketing trends is demanding more from ‘you’ as an online marketer. Which means your name have greater relevance with the internet marketing efforts of your company. You can build buzz for your products, promote your company via Online Identity Management (OIM) procedures.

In its simplest way, OIM is a set of methods for building a distinguished presence of a person on the online world. The very idea is similar to the concept of ‘image building’ or reputation building through the conventional media. Online presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums, personal websites, social media presence, pictures, video etc. This digital reputation rewards richly for your site’s success in search engines. Another aspect of OIM is it improves the quantity and quality of traffic to sites that have content related to a person. But in the internet marketing concept, it is the part of SEO with the difference that the only keyword is the person’s name. Sometimes this optimization aims at a set of completely different sites that contain positive online references. This is often used by websites to get high rankings when someone searches for a person’s name and the very action is called ‘to Google someone’ (For Eg. Name of IM stalwart Jakob Nielsen of Nielsen Norman Group is included in TechWyse website with online reference)

Apart from that general idea, OIM is an effective step to a small or large online marketer. This enables you to create a social identity by participating in social media sites like Flickr, Facebook, Twitter, YouTube, Orkut, Myspace and other online communities and community websites. Also you can participate in social blog networks (MyBlogLog) and blog search engines (Technorati). These all are paving a better way to interact with your customers and would be customers. OIM heightens the credibility concerns of your company on Internet leaving an impression on online community that the information is coming from the real source. You can even combat the ‘Google bombing’ against your company from a disgruntled employee, a dissatisfied customer or from unprincipled competitors.
Thanks
Asha