Video Search Engine Optimization (VSEO)

[jay]

The web is becoming increasingly visual. It's a challenge to index everything. Getting in video search engines is big. Provides free traffic, exposure of brand and content, or ad revenue.

Create your videos - take into account the length. No one wants to sit and watch a 3-4 minute video on a search page.
Have a call to action. Calls are more important than clicks. Make it ready for TV. Put a twist on it to make it viral.

Make sure video is in SWF format. Don't use Active X controls.

Make sure all your videos are fed to Bots via the sitemap.

SEO: Build a page for every video you produce. Optimize the page with the tags, content, keywords, file name. Use a constant video description that is keyword rich across all sites.

Use analytics to test how long people are staying on the page. If a video is 6 minutes, and people are staying for 42 seconds - you have a problem.

Use A/B variant testing to determine which videos gain the best response and where to place links to your video page from your homepage.

Utilize thumbnails. Show your call to action - phone number. Can tell Google which thumbnail to display. Make sure to tell your video producer to put the call to action at the 1/4 mark, 1/2 mark and 3/4 mark.


Conclusion: Key strategies for video SEO

1. Capitalize on metadata content: Titles and descriptions for video are heavily weighted by the engines. Use them wisely.

2. Encode your video using multiple file types for ease of download and viral spreading. Don't forget the ipod revolution.

3. Piggyback on popular content or news items.

4. Watermark. Watermark. Watermark.

5. Proliferate your content on the video engines.

6. Embed auto refresh tricks into your video to update your content. The engines will primarily reward for relevancy.

7. Research. Test. Study results. Find out why your content ranks well. Then replicate it.

8. Rely on your favorite keyword research tools. They work equally well for video. Pay attention—if you don't already—to YahooBuzz for keyword suggestions. It's current. It's fast. And it's underused so you'll have a leg up.

9. Play both types of engines-content and video. Optimize your clips for ripe terms to capture your niche market and the broader video search terms.

10. Hook up RSS and Atom feeds.

[asha]

People are turning more and more to online video watching habits. And video optimization, though overlooked by many, is an essential entity in getting better online visibility for sites. Online video content is supplementing and complementing traditional TV content and viewing habits, rather than replacing or supplanting them. According to a Nielsen survey, widespread Internet video viewing won't really take off until Internet video streaming can be viewed on large screen TVs typically found in the living room. In addition to short, funny clips on YouTube, we're starting to see TV programs migrate to the Internet.

Thanks
Asha