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This article gives fairly comprehensive information about how Google, Yahoo and MSN goes about the business of searching. It dwells in detail about search engine relevancy algorithms and presents a comparative study of the 3 BIG engines. For those who want to delve deep into search engines better this can prove an excellent resource.

http://www.seobook.com/relevancy/

An interesting article. It is not only so detailed, but very understandable for common people! Thanks for sharing that Harish, wonderful find.

Google, Yahoo and MSN are all commercial enterprises with profit motive being high on their agenda. I do not think they receive any donations or grants like Wikipedia. As I see it, the article vaguely suggests that Yahoo & MSN use subtle ways to promote sites that subscribe to their paid ad campaigns. As far as Google is concerned, their organic search is detached from their paid search and so there is little room for suspicion.