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3-step approach to social media advertising

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!
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3-step approach to social media advertising

Postby Joolie » Wed Jan 24, 2018 6:48 am

Over the years, we’ve spent countless hours experimenting with various social media advertising strategies.
That social media advertising blueprint is broken up into three distinct stages:
>Awareness (Top-of-the-funnel or TOFU)
>Consideration (Middle-of-the-funnel or MOFU)
>Conversion (Bottom-of-the-funnel or BOFU)
Read more : https://blog.bufferapp.com/social-media-advertising
Joolie
 
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