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UK Internet Ad Spend Tops TV for the First Time

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!
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UK Internet Ad Spend Tops TV for the First Time

Postby latha » Thu Oct 01, 2009 8:38 am

As per the post " The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets."

Take a Look at:
http://www.marketingpilgrim.com/2009/09 ... -time.html

The TV guys are not letting in and would like to argue otherwise.
latha
 
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Re: UK Internet Ad Spend Tops TV for the First Time

Postby asha » Thu Oct 01, 2009 10:11 pm

The latest figures from Nielsen Online has also noted that marketing professionals are continuing to spend money on online display advertising, means the trend is not restricted in UK but everywhere.
asha
 
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Re: UK Internet Ad Spend Tops TV for the First Time

Postby Matt » Thu Oct 15, 2009 11:05 am

Matt
 
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