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How to measure Social Media Campaign Success

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!
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How to measure Social Media Campaign Success

Postby DJ » Thu Feb 16, 2012 5:56 pm

We all say it when we are speaking to businesses about social media and its impact. We think you should get into Social Media but how do you measure the impact?

This is a great article in Toronto's own Globe and Mail about the subject. I suggest everyone read it. It will help you understand how to answer the question:

http://www.theglobeandmail.com/report-o ... le2339488/
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