Impact of social media in search engine result

[stephen55]

Social media is impacting search engine results and if you want to get more traffic from search engines, you need to:

Build an active, engaged presence on social networking sites – this isn’t exactly rocket science… if social media engagement is a new ranking factor, you simply can’t benefit if you aren’t there. If you haven’t already, now is the time to build profiles on these sites and invest time in connecting with your followers.
Optimize your sites for social media sharing – if your sites are built on WordPress, installing a plugin like Sharebar to enable social sharing is something you have to do. Don’t rely on your users reading good content on your website and then taking the time to navigate to social networks to share it on their own. Instead, you have to provide them with the tools necessary to get the job done in the easiest way.
Encourage your readers to share your content – smart marketers know that assuming people will take the action you want without you explicitly telling them to do so is a lost cause. You have to use strong calls to action in your posts, encouraging readers to share your content via social networks if they found it useful.