5 Ways To Better Integrate Social Media & Enterprise SEO

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Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should. At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department. But since overcoming roadblocks and coordinating efforts across multiple departments and business units is already a fundamental part of enterprise SEO, what’s one more thing to deal with?

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