Hi Anthony, Glad to see your very first post. Looks like Ford is indeed focusing and might have pinned down what works very well.
Went to their Facebook page
http://www.facebook.com/FordExplorerWhat I love is the ability for "a live wall Q&A with Mulally and Facebook chats with featured Ford employees."
How often can you get to meet with and chat with people who truly matter. Also, this adds a sense of belonging - you tend to feel that your ideas matter.
Look at the amount of comments they recd
http://www.facebook.com/FordExplorer?v= ... 1693335697 - Not bad
http://www.facebook.com/FordExplorer?v= ... 883&ref=mfI Love what they are doing. Hopefully they would publish their stats and the impact Social marketing had on their sales (revenue) soon. Also, Starbucks is really into taking Facebook to the next level as well.